Kubikly

Product Designer · by product · first concept free

Shape a packaging concept in 3D

Packaging is two jobs that are easy to confuse: the structure that holds and protects the product, and the graphics that sell it. Kubikly helps with the first, at concept stage: a 3D form of the box, tube or case, sized around your product, that you can change by talking and render to discuss. It does not produce dielines or print artwork.

Ideas you could start with

  • “A rigid two-piece gift box for a 30 ml serum bottle, with an insert that holds it upright”
  • “A cardboard tube for a rolled yoga strap, 6 cm across, with a push-on lid”
  • “A slim mailer box for a phone case that fits through a letterbox”
  • “A drawer-style box for a tea gift set with four tins side by side”
  • “A hanging card for a set of three cable clips, with no plastic window”

Structure first, graphics second

Structural packaging design decides the shape, how the pack opens, what holds the product in place and how it survives being shipped. Graphic design decides the colours, type, images and the information printed on it. The two meet at the dieline: the flat template of cut and fold lines the printer works from. A dieline is drawn by a packaging designer or the packaging supplier, often from a standard box style (corrugated and folding-carton styles are catalogued in industry codes such as FEFCO and ECMA), and the artwork is laid onto it afterwards.

Kubikly sits before both. It gives you a 3D form to agree on, so the structural designer starts from a clear intent rather than a paragraph of description.

Decisions to make before you brief anyone

  • Pack type: folding carton, rigid set-up box, corrugated mailer, tube or sleeve. Each has a different feel, cost and minimum order, which suppliers will explain.
  • Inner fit: what stops the product moving. Card inserts, moulded pulp and foam are common, and the gap around the product matters more than the outer size.
  • Journey: will the pack sit on a shelf or travel by post? A retail box rarely survives a courier without an outer carton.
  • Opening: tuck flap, lift-off lid, drawer or tear strip. Say what opening it should feel like.
  • Material and recycling: coatings, windows and mixed materials affect how a pack can be recycled, so ask your supplier what is accepted where you sell.

Packaging in Kubikly, step by step

  • If you already have a product concept, start with its Packaging concept render. It shows the product beside a retail box designed for it, carrying only the product name and tagline, which is enough to discuss proportions and shelf presence.
  • To shape the pack itself, start a concept with the kind of product set to Packaging and describe it with the product's size: “a rigid box for a bottle 4 cm across and 12 cm tall, with an insert”.
  • Change the form by asking: “make the lid deeper”, “add a sleeve around the base”, “round the corners”.
  • Make colourway variants to compare board colours, then render a Studio shot of each.
  • Print the presentation page and give it to a packaging designer together with the product's real dimensions.

What this concept leaves to specialists

It is a form, not a pack ready to order. There is no dieline, no board specification, no print-ready artwork, no barcode and none of the legal text your product category may need on the pack. Logos and printed text are not modelled on the 3D form, and the box in a packaging concept render is a concept to discuss, not artwork. A packaging designer or your packaging supplier turns the agreed form into a dieline and artwork and checks the structure with physical samples.

Frequently asked

Can Kubikly make a dieline for my box?
No. It makes a 3D concept of the pack's form. The dieline, with its cut and crease lines, comes from a packaging designer or your packaging supplier.
What is the packaging concept render?
An AI render of your product next to a retail box designed for it, with only the product name and tagline on the box. It is for discussion, not artwork you can send to print.
Can it show an insert inside the box?
You can ask for an insert as a part, which makes the idea clear. The exact fit and the material are settled with physical samples from your supplier.
Should I design the packaging before the product?
Usually after, because the pack is built around the product's final size. A packaging concept early on is still useful for judging proportions and how the product will look on a shelf.

Related

Packaging Concept Design in 3D — Box and pack forms before the artwork · Kubikly